Questionnaires give you a powerful, feature rich, yet inexpensive vehicle for gathering information and opinions from the people that surround your business, including employees, applicants, and contact persons. Gathering accurate information about a business is crucial for it to operate effectively, and requires tools and procedures that transform raw data into reliable, real-time decision support information.
Many systems can track transactional data that answers questions about staff turnover rates, customer profitability index, annual gross profits, and stock replenishment cycle times. However, these examples are retrospective and are often influenced by incidents or circumstances that affected the people, processes, customers, or tangible assets (such as machines or storage facilities) that produced the results. Transactional data shows what happened, but does little to describe why it happened. A company must examine the causes behind the results to learn what's really going on.
- Identify the causes and factors that shaped a business outcome
- Measure knowledge and understanding of company procedures and products
- Gather soft data, such as opinions or experiences, from the people that matter
- Provide structured feedback, such as 360 degree evaluations
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