Det Nordjyske Mediehus has professionalized the recruitment process with Mindkey
Det Nordjyske Mediehus is a Danish media conglomerate headquartered in Aalborg. Its history dates back to 1767 and comprises 12 brands including Nordjyske, Radionordjyske, Deal.dk, among others, and has several subsidiaries. They play an active role as North Jutland's Media House, aiming to inform and entertain while fostering communities in North Jutland and serving as a media house beneficial to the entire region.
One of the reasons Det Nordjyske Mediehus chose to implement MindKey was the opportunity to digitize HR processes and achieve GDPR compliance with the system. We've spoken with Mette Kjul Pedersen, HR Business Partner at Det Nordjyske Mediehus, discussing their development through MindKey and how they utilize the system.
Digitalization as a maturation process
For Det Nordjyske Mediehus, the digitalization of HR was not a standalone project – it was a maturation process. One of the decisive motivations behind choosing Mindkey was the opportunity to consolidate and digitize HR functions and ensure GDPR compliance within a single system.
"It helped us with setting up employee data, the organization, and departments, thereby establishing the organizational structure and digital processes. The benefit of Mindkey is the digitalization of processes. We have a system that helps manage these processes. The employee lifecycle is managed in Mindkey in conjunction with our payroll system. Mindkey is the core HR system."
The implementation of Mindkey forced the organization to address its own structure – and this proved to be a benefit in itself.
"Mindkey has supported a development process for our HR department. With the system, we have systematized our processes and workflows. We have become digitized, and HR has become professionalized."
Recruitment that strengthens the brand
Det Nordjyske Mediehus, in collaboration with Mindkey and a creative agency, has integrated HR functions directly onto their corporate website. Job postings are professionally formatted, the website receives GDPR-compliant unsolicited applications, and a job agent keeps candidates updated on relevant positions.
"We now have a really great display of our job openings when we post them – both on our website, LinkedIn, etc. This strengthens our brand."
The recruitment process is now a closed and structured cycle – benefiting candidates, managers, and HR alike.
"For managers, it's beneficial that they can view, assess, and rate candidates within the system. It's easy to access, and we avoid communicating information outside of Mindkey, which could end up in the wrong places."
Collaboration, access, and professional guidance
A great HR system is not just technology – it's also the person who picks up when you need help.
"When there are challenges, a need for sparring or anything else, there is easy, direct access to a consultant who can help. We are well guided, and that creates real value."
The overall impact is clear: fewer resources spent on administration, more resources freed up for development.
"With Mindkey, we have an HR system where we spend fewer resources on administration, which means we have freed up more resources for development. Being able to focus more on development within the company is the dream scenario for HR."