Det Nordjyske Mediehus has professionalized its recruitment process with Mindkey
Det Nordjyske Mediehus is a Danish media group headquartered in Aalborg. Their history dates back to 1767, and the group consists of 12 brands, including Nordjyske, Radionordjyske, Deal.dk, and others, along with several subsidiaries. They play an active role as North Jutland's media house with the purpose of being both useful and entertaining. At the same time, they aim to be a "community" in North Jutland and a media house that benefits the entire region.
One of the reasons Det Nordjyske Mediehus chose to implement MindKey was the opportunity to digitize HR and become GDPR-compliant with the system. We spoke with Mette Kjul Pedersen, HR Business Partner at Det Nordjyske Mediehus, to discuss their development using Mindkey and how they utilize the system.
Digitalization as a maturation process
For Det Nordjyske Mediehus, the digitalization of HR was not a standalone project—it was a maturation process. One of the key motivations behind choosing Mindkey was the ability to consolidate and digitize HR functions and ensure GDPR compliance within a single system.
"It helped us set up employee data, the organization, and departments, which allowed us to establish our organizational structure and digital processes. The benefit of Mindkey is the digitalization of processes. We have a system that helps manage these workflows. The employee lifecycle is managed in Mindkey in conjunction with our payroll system. Mindkey is the core system for HR."
Implementing Mindkey forced the organization to evaluate its own structure—and that proved to be a benefit in itself.
"Mindkey has supported a development process for our HR department. With the system, we have formalized our processes and workflows. We have become digitized, and HR has been professionalized."
Recruitment that strengthens the brand
In collaboration with Mindkey and a creative agency, Det Nordjyske Mediehus has integrated HR functions directly into their corporate website. Job postings are formatted professionally, the website receives GDPR-compliant unsolicited applications, and a job agent keeps candidates updated on relevant positions.
"We now have a great-looking display for our positions when we post them—both on our website, LinkedIn, etc. It strengthens our brand."
The recruitment process is now a closed and structured loop—to the benefit of candidates, managers, and HR alike.
"For managers, it is rewarding to be able to view, evaluate, and rate candidates within the system. It is easy to access, and we avoid communicating information outside of Mindkey, which could end up in the wrong places."
Collaboration, sparring, and freed-up resources
A good HR system is not just technology—it is also the person who answers when you need help.
"If there are challenges, a need for sparring, or anything else, there is easy, direct access to a consultant who can help. We are well-guided, and it adds value."
The overall effect is clear: fewer resources spent on administration, more resources freed up for development.
"With Mindkey, we have gained an HR system where we spend fewer resources on administration, which has allowed us to free up more resources for development. It is the dream scenario for HR to be able to focus more on development within the company."